Glossary
What is White-Label?
A software arrangement where one company rebrands and resells another company's product as if it were their own.
White-label software lets a reseller put their own brand on a product built by someone else. The reseller controls the customer relationship; the original vendor stays invisible. White-label is common in industries with high relationship value - agencies, consultancies, accounting firms - where having 'powered by X' on the product would undermine the trusted partner positioning.
When to use
If your customers value the relationship more than the technology, white-labelling lets you bundle the tool into your offering. See Kovarro's white-label tier for an example.
Run your whole team in one place.
Plan sprints, track work, and talk to your team — without the tool sprawl. Start free, then make it yours with your own brand and domain.