Glossary
What is OKR (Objectives and Key Results)?
A goal-setting framework: define a qualitative Objective, then 3-5 quantitative Key Results that measure progress against it.
OKRs (Objectives and Key Results) are a goal-setting method popularised by Google. An Objective is the qualitative direction ('Become the default work platform for agencies'). Key Results are the quantitative outcomes that prove you got there ('Land 50 agency customers', 'Reach 70% activation rate', 'Reduce churn to under 3%'). OKRs are usually set quarterly and graded at the end of the period.
When to use
Use OKRs at the company / team level, not the individual level. They're for strategic alignment, not performance reviews.
Related terms
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